jocademy sessions are a new series of webinars featuring leading designers, entrepreneurs, and innovators. In half-hour presentations, these experts share knowledge and insights on how to succeed as an independent designer in the digital age. Afterward, you, the audience, are invited to ask questions, discuss, and connect with the speaker.
jocademy session #5: How to use storytelling to develop products people love with Donna Lichaw
Donna Lichaw is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com and on twitter @dlichaw.
What you will learn:
- Learn how story structure governs how we think about products
- Apply story structure to designing and building successful digital products
- Craft and communicate simple narratives that engage your core audience
Want to get better at storytelling?
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